Days on market drops to 28, cross-sold leads convert at 2.5x higher rates, and offshore scammers are cloning real Zillow listings down to the last pixel.

Q2 was the strongest quarter we have tracked: leads are up, conversion rates are up, and days on market fell below 30 for the first time since late 2025. The data also confirms when busy season actually happens — renters start searching in April, not June. Properties priced at true market rent leased in about 20 days; overpriced properties took 40 or more.
First seasonality analysis shows renter demand clustering April through June, often 1-2 months before leasing teams expect it.
Single-family pulls ahead of every asset class in both lead volume and leasing speed, while small and large multifamily lag on both.
Scammers have moved offshore with AI-doctored IDs and cloned Zillow listings traced to rings in Lagos, Nigeria.